I’ve mentioned my creative family (Daily Paper) before. Sunday the 11th of April we saw how our first real project for an external client came to fruition. In celebration of their 5th anniversary, Sugar Factory approached us to organize an event that would merge fashion and music. In addition to that, they asked us to organize a little exposition in the smoking area that would be there for at least 1 month. After a brainstorm session we decided to build the evening around the sentence ‘Young take on classic style’.

We called in the help of our more that talented friends, from fashion designers to photographers to help us out, and did they! I can honestly say that I’ve never put in so much work for a single project in my life, but it was worth every minute. We got quite a bit of media coverage. Local TV-station AT5 did a small item (Dutch) on us and our name was mentioned in newspapers Het Parool and De Pers.

To give our visitors something to remember us by, we produced a little booklet. Copywriting done by Asheru, design done by yours truly. Download the complete booklet here.

I will post up pictures of the evening itself on my Flickr soon, I’m waiting for the photographers to come through!